Customer experience, also known as CX, is your customers' holistic perception of their experience with your business or brand. CX is the result of every interaction a customer has with your business, from navigating the website to talking to customer service and receiving the product/service they bought from you. In commerce, customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. The best way to define customer experience is as the impression you leave with your customer, resulting in how they think of your brand. Customer experience is the internal and subjective response customers have to any direct or indirect contact with a company.